2025 European Conference on Architecture & the Media

Why is it such a challenge for architecture to gain visibility in the cultural section of news media? What presence does it have in other sections as politics and economy?
How significant is the role of the media in making architecture understood and appreciated by broader audiences?
What makes a case of success in the collaboration between institutions and the media in the diffusion of architecture?

The European Conference on Architecture & the Media is conceived as a place to meet and exchange experiences on the dissemination of architecture. It is addressed to journalists, cultural institutions and organizations, communication professionals, architects, and architecture lovers.

Architecture & the Media focuses on architecture perceived as culture and was launched in 2018 to investigate different perspectives to disseminate the core values and most cutting-edge topics of architecture through the media, either general interest press and specialized press, printed or online.

Answering the question about the role of the media in bringing architecture closer to more people by making it understood and appreciated is the thread that drives us to bring together and debate with journalists and communication professionals from different parts of Europe.

Architecture & the Media is organized by Labóh and the Fundació Mies van der Rohe with the support of Creative Europe as part of the dissemination program of the European Union Prize for Contemporary Architecture – Mies van der Rohe Awards.